Preparing to Conduct Business Research Essay

The Fitbit Company is always in search of newfangled ideas and crossings to develop to ascertain an ever evolving technology market. In assemble for the lodge to achieve success, there essential be constant research, innovation, and market strategy. The Fitbit growth is the flagship of the company and enjoys enormous popularity. However, in ordering to keep the harvest relevant, new ideas must be brought to the table. The condition Fitbit will be the newest product in a flourishing line of devices.In order for the product to be successful, a roadmap will get to be laid out present how the company will prepare for the work and release of the product. Anytime a new product is planned to be marketed, business research is conducted to allow leadership the opportunity to fuck off sound decisions about the device. The new designer Fitbit will reenergize the Fitbit line creating new bombinate about the existing technology. It will too fill a space in the market for consum er who want the utility of the Fitbit with the movement of a designer watch. Finally, it will religious service boost current sales by bringing in a new consumer base that was previously untapped. One of the nearly important ways by which the company can satisfy these objectives is through the procedure of strict and professional business research. lineamentCooper, D.R., & Schindler, P.S. (2014). Business Research Methods (12th ed.). New York, NY McGraw-Hill/Irwin.